Google Ads, Bing Ads, Facebook Ads & Linked-In Advertising
We keep up with the changing trends and manage our client’s campaigns daily to maintain the maximum amount of quality clicks for the budget in place.
Search Engine & Social Media Marketing
We can setup & manage a customized pay-per-click campaign to reach your ideal client. Do you have a current campaign that is not performing the way you think it should? We can evaluate your account and suggest changes that could increase clicks while lowering your cost.
By continually educating ourselves with the rapid changes in Search Engine Marketing (SEM) aka Pay-Per-Click (PPC), Social Media Marketing (SMM) & Social Media Optimization (SMO) we have proven to increase the website traffic, phone calls, store visits and many other custom goals set for our clients.
Before starting any advertising campaign, we make sure to understand everything about the customer you are looking to attract and the product/service you would like to promote. Once we know your ideal client, we utilize all of the most relevant tools provided to create a custom Google Ads campaign around the goals the company would like to accomplish through paid clicks. We will track clicks and build custom reporting around the data the company finds most important for the Google Ads account evaluation.
All search advertising opportunities across Verizon Media properties, including campaigns on both Yahoo and AOL, will be exclusively served by Bing Ads.
A lot of businesses don’t realize that advertising on Bing Ads means your ads are showing on all Bing, AOL, and Yahoo owned and operated sites. This is a huge competitive advantage to those who do not see their competition placing Ads on Bing owned search engines. Not only that, Bing Ads makes it easy to import Google Ads campaigns and then update them for the Bing Ads features not offered by Google. This makes it more affordable for us to set up a Bing Ads account for you if you are an existing Google Ads client. LinkedIn has also connected to Bing to further target the audience you are looking to attract.
Facebook Ads are a very inexpensive way to reach a very specific market. Since the users are logged in, their demographic and other information is available for advertisers to filter ads to reach the exact user they are looking to target. Depending on your company, Facebook has shown to drive more converting traffic than the bigger search engines especially when it comes to dealing with the end user vs. B2B companies. Campaigns are easy to set up and manage making it much more affordable for some of the smaller companies out there not ready to invest in Google or Bing.
Opposite of Facebook, B2B companies have a huge advantage when it comes to advertising on LinkedIn. With the options to target the type of industry, job title, company name, professional interests and more about your ideal client, you have the advantage to put your business offering right in front of the people in the decision making position of the industry you are targeting!
Social Media Optimization (SMO)
What is Social Media Optimization? Wikipedia describes it as “the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.” Wikipedia
This is true.
It also means optimizing your social media accounts so they show up without someone knowing your exact company name. With the proper setup of a business social media account, your social media page has a good chance of showing up in regular search results across the major search engines not just for your business name, but for the products and services your business has to offer.
Depending on the type of business you run, certain platforms perform better for certain industries as well as evaluating marketing strategies your business already uses that could complement certain social media platforms. Many platforms are very much age based as well. Do you know which platform your age group target saturates?
Top Social Media Platforms for Business: